Bites By Bianca

Creative Direction
Logo
Type, Color, and Pattern
Web Design
Social Media
Brand Guidelines

Bianca Fernandez of Bites By Bianca came to me for a rebrand after her existing visual identity no longer reflected the warmth, playfulness, and creativity of her baking content. The branding also struggled to connect with her Gen-Z and family audience and stand out in a competitive digital food space. I developed a warmer, more playful visual system that better captures Bianca’s personality and creates a stronger emotional connection with her audience.

Logo Suite

The logo features an avatar-style illustration of Bianca baking, accented with a frog hairpin as a playful nod to her creative recipes. To complement the brandmark, the wordmark uses a rounded script reminiscent of meringue, adding a soft yet playful touch. A sparkle above the “i” mirrors the sparkles in her avatar’s hair, reflecting the magic and creativity her recipes inspire.

Typography

For the header, we selected Gelicia Semibold — a rounded serif whose softly curved strokes echo the motion of a whisk swirling through batter. It adds warmth, energy, and a handmade feel to the brand.

Nunito accompanies it as a grounded, rounded sans-serif for subheaders and body copy, balancing readability with the same friendly spirit.

Color Palettes

We selected a warm, inviting green as the primary color—an uncommon choice in the baking blogger space—drawing inspiration from the feeling of sharing homemade treats with loved ones at a sunlit spring picnic. With Bianca’s recipe photography already rich in color, we intentionally amplified color and detail in the illustrations to create visual balance and added interest.

Illustrations & Pattern

Inspired by her charming recipes, the illustrations extend into the checkered brand pattern, evoking the warmth of a sun-dappled picnic on a beautiful day, sharing baked goods with close companions.

Social Media Design

A collection of Instagram content assets for recipes, baking tips, and highlights that bring Bianca’s playful, food-forward philosophy to life.

Print and Merch Assets

A cohesive set of print and merch assets, from tote bags and sweaters to pins and accessories, celebrating the playful spirit and creative breadth of Bianca’s baking universe.

Testimonial

“Mo was my dream person to work on my brand. I actually had a few calls with other graphic designers, but I didn’t feel a strong connection like I did with Mo. I really felt like Mo took the time to get to know me, my brand, my audience, and what I envision for myself the next few years. I felt as if she was equally excited to work together.

She truly helped me understand the entirety of my brand and how I want to share it with the world! I cannot recommend working with her enough—I am SO happy with everything! Thank you Mo!”